If you're wondering why you should hire a copywriter, how much we charge or about our policies, you can get all your questions answered right here.

Bloom Copywriting and Design is based in Exeter, Devon.

 

How can a Copywriter help my business?

Have you ever felt lost for words, or stuck for a fresh idea when coming up with ads, leaflets or online posts? Do you find it difficult to get your business noticed or to get likes comments and shares on social media? That's where a copywriter comes in.

 

A copywriter's job is to attract and engage your customers, and get them to buy. A copywriter not only takes all of the hard work out of creating your advertising materials, but helps to put money in your pocket too.

While it's true that there are no guarantees for success in advertising, you can guarantee that every successful business has a copywriter.

Why should I pay for a Copywriter when I can write it myself?

 

A copywriter is a professional who is trained to write for marketing. Of course, anyone can write an ad, but not everyone can write a good ad.

 

A copywriter has studied writing techniques specifically for selling products and services, and understands consumer psychology. Knowing the triggers that make customers want to engage with your business, visit your website and buy your product makes a copywriter invaluable to you and your company.

How much do you charge?

The cost of the work depends on the size of the project. The cost of a small newspaper ad will be less than a 500 word blog post. It also depends on the amount of research I need to do on your behalf, if I need to conduct any interviews or meetings and if you choose to add design work to your package.

The length of time spent on the project and the final cost will be agreed with you before starting the work, so you can be sure there won't be any nasty surprises when you receive your bill.

The average rate for UK copywriters is £349 per day*. At £40 per hour, I charge less than most copywriters, meaning you'll get a premium service without breaking the bank.

 

If you would like your project written and designed, I charge an additional £20 per hour.

 

*The Professional Copywriters' Network annual pay survey 2019

 

How do you receive payments?

 

I accept payment via bank transfer or Paypal. All of the relevant details will be included in your invoice, and payments are expected to be received within 30 days of your project being completed.

 

I have a job that needs to be done quickly. How much extra do you charge for overtime?

If you have a job that needs to be rushed through, I charge an additional 20% fee to cover the cost of overtime. My ability to accept these projects, depends on how much work I currently have from other clients.

What if I'm not happy with the work?

It's really important to me that you receive work that you're thrilled with. In the unlikely event you're not happy with the finished product, I offer up to two rewrites or redesigns absolutely free. 

What's your cancellation policy?

If you choose to cancel the work mid-project, you will be billed for the number of hours worked up until that point. This includes research hours, meetings, interviews and writing time.

So, I've sent you an email. What's next?

Once you've sent an enquiry, I'll aim to get back to you within 24 hours. I'll then take you through a simple 3 stage process to make sure you get the final product that meets your exact requirements.

Stage 1 - A Free Consultation

 

I'll get in touch with you to arrange a free 30 minute consultation. This is an informal chat about your business needs and the kind of copy you're interested in. There's no obligation to buy anything at this stage. This is so you can see if Bloom is the right fit for you. 

Stage 2 - The Creative Brief

Once you've decided to go ahead with a project, I'll send you a Creative Brief to complete and send back to me. The more detailed and complete the brief, the better the final copy.

Stage 3 - The Agreement

When the brief is complete, I'll send you a final agreement in the form of a PDF for you to sign and return. It will include a summary of the brief, the number of hours the job is expected to take and the cost. It will also include details of our working agreement and the terms and conditions.

 

As soon as I receive the signed agreement, the word wizardry can begin. 

Do you also do the printing?

 

Not currently, but I'm hoping to be able to add a list of trusted, local printers to my website soon.

Do you only offer discounts to small businesses?

I do offer a running 20% discount to small businesses, however, I also run special offers, promotions and competitions that all businesses are eligible to enjoy. Sign up to my newsletter to be the first to know about any upcoming deals.

Are there any types of business you don't work with?

I don't work with certain businesses on ethical grounds, for example, tobacco or gambling companies.

 

I also don't write for science or technology, simply because this isn't in my field of expertise. I want you to get the best copywriter for your business and I never take on a project if I'm not the best woman for the job.

Do you design websites?

Not currently, but I work with a great web designer and we can collaborate to create a fully written and designed website for you. The designer will set their own fees, however, which will be additional to the copywriting charge.

Can't find what you're looking for?

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

 

David Ogilvy